ALYSSE GODINO - Founder of Saffron Money

This boss babe is a soul surfer. She is a money coach and has founded Saffron Money. Now, she’s on a mission to help people learn to take control of their personal finances and subsequently achieve their goals. Meet Alysse.

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What's your job title & how did you get where you are today? 

Founder & Money Coach. After being an investment banker for a while in San Francisco, I hit a wall and needed a change. So I quit my job and moved to Maui to take some time off and surf. Every time I mentioned my finance background, people would ask me questions about money and their personal finances, things like savings, retirement, investments, budgeting, company benefits, the works. So I realized that there is this huge disparity when it comes to personal finances and financial literacy, especially amongst women. I found this completely unacceptable and decided to do something about it. And just like that, Saffron Money was born.

Tell us about a day at work you'll never forget! 

So many good ones! One of my clients' (a couple) net worth increased by over $10,000 in just TWO WEEKS after implementing their financial plan. Another client started to cry after realizing she was successfully implementing her debt repayment plan and had paid off close to $4,000 in 3 months.

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it’s more about the impact vs the money

What's your advice about growing a brand or a personal brand? 

Follow the passion, not the money.

How do you prepare for negotiation conversations? 

Variable pricing is a thing and don't be afraid of it. For me, it's more about the impact vs the money, so in negotiations, I try to stay true to myself and what I want to accomplish

Did you ever agree to something in a negotiation you now regret doing? 

Yes - getting paid a super low rate.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

Almost every day when I was an investment banker. You're sitting with these heavy hitters all day every day, so it's easy to have self-doubt. I overcame this by learning to remind myself that I'm here for a reason and I know my sh*t. Once you realize this, literally nothing can stop you.

What one tip would you tell your younger self about negotiating? 

Start high.

What’s your favourite quote? 

Love the life you live, live the life you love - Bob Marley

You can check out Alysse’s awesome work here on Instagram & their website.

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