Building Brand Credibility with Aliya Amershi

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Aliya Amershi of Codefree App Launch to discuss her career journey! Without further ado, let’s get started! 

Meggie: Hey Aliya, thanks so much for chatting with us today! To start, how would you describe yourself in one sentence? 

Aliya: I am a Tech Coach and Startup Founder at Codefree App Launch

Meggie: Amazing! Can you tell us about a moment from your career journey that has been particularly meaningful or rewarding to you? 

Aliya: The day was when I got my first glowing testimonial for my new tech coaching business that gave me the confidence and inspiration that I was actually on to something amazing and that people actually loved and were willing to pay for something that I created all on my own.

Meggie: Love a good confidence boost! Next question - What advice do you have for anyone looking to build their own brand? 

Aliya: My advice is that you should FIRST have done something incredible that serves others with proof of concept before you can start brand building. This includes solving a real problem that truly helps people, actually creating a product of value that people want, launching your amazing idea that people love, etc. Only then do you have some legit credibility to start working on and growing your brand.

You should FIRST have done something incredible that serves others with proof of concept before you can start brand building
— Aliya Amershi

Meggie: Some solid advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Aliya: Negotiation for me comes in the form of sales. FIRST and foremost you have to 1000% believe that what you are selling will in fact serve others and improve their lives. Then next it's all about practice, practice, practice. You need to have at least 30 to 100 conversations to even start becoming a pro.

FIRST and foremost you have to 1000% believe that what you are selling will in fact serve others
— Aliya Amershi

Meggie: Practice is key! Thank you again, Aliya, for chatting with us today. We appreciate your time and insights!

To learn more about Aliya and her company, check her out on Instagram @aliyatechcoach, and visit her website.